Founded by two watch enthusiasts, Ludvig & Viktor is a watch brand based in Stockholm, Sweden. We pride ourselves in making amazing and stylish watches that you can wear for any occasion. Loving watches ourselves, we believe style should be for everyone and set out to build the most stylish and best quality watches at affordable prices. That’s also why all our watches are available with free worldwide shipping.


We've always made our watches with a true focus on quality and style and we believe we’ve developed a superb combination of a stylish and timeless design inspired by the vibrancy of Stockholm.
What separates us from the rest is our attention to fine detail. In order to make sure we gave you the best quality watches possible, we partnered with an Italian company that has been making luxury watches since 1949. This way, we made sure that every part of the process in creating these watches are done in the most meticulous way. Our leather straps are made from the finest high-end Italian leather which will make you feel the difference.


It should be easy to change your style to suit your mood and outfit and give you an accessory that goes with everything. That’s why all our watches feature inter-changeable straps that you can easily change yourself with no tools required. A simple pin movement allows you to swap your strap for another in seconds. We wanted to make sure you can use your watch every day, to any outfit and for any occasion.